Some niches simply get watched harder. Supplements, finance, and other sensitive verticals trip more reviews, and high risk categories trip the most. Running them is possible, but the margin for error is thinner.
Why restricted niches get hit harder
Meta applies extra scrutiny to categories with a history of complaints or policy issues. Even clean advertisers in those niches see more rejections and faster restrictions, because the whole category is treated as higher risk.
The basics that still apply
- Keep landing pages honest and consistent with the ad.
- Avoid prohibited claims and sensitive personal attributes.
- Match billing, identity and location signals.
Why infrastructure matters more here
In a restricted niche, assets go down more often no matter how careful you are. That makes robust infrastructure and heavy replacement coverage the difference between a hiccup and a shutdown. The higher the risk of the niche, the more the setup needs to absorb it, which is why these niches belong on stronger tiers with more coverage.